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And they did so with the popular "Classics" line a couple of years ago selling an exclusive 2-pack of "Ultra Magnus" (a white Prime) and a "Sky Warp" (a black Starscream) through Target stores in the USA... but fans had gotten wise... Enter an outfit calling themselves Fansproject.
Fansproject have released an unlicensed trailer kit to complement the white Prime toy making it truly fully Ultra Magnus in his fully armoured Generation 1 appearance. And they didn't stop there. When Hasbro released a black repaint exclusive to SDCC calling him "Nemesis Prime," Fansproject started releasing repaints too.
Since then, the Fansproject kits have sky-rocketed in price on the secondary market. It was only a matter of time before this happened...
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How is it? Well aside from being a fraction of the cost of an original Fansproject kit, you kind of get what you pay for. At first glance it looks good. Even the packaging and instruction booklet was KO-ed. The KO includes everything you would find in the original (I've heard previous KO iterations were missing the waist piece or other optional bits like the alternate face-plate or missing clip for the sword which normally stores itself under the trailer). All in all, a pleasant surprise how accurate the copy has become.
Now for the bad news.
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In fact, the only part that is "non-functional" is the right hand (it won't snap into place). So holding the big gun is out of the question. Since it's a hand though posing it in certain positions will allow it to rest in place (as seen in the full-body picture above).
Overall, I guess I'm willing to let the defects slide because I was expecting much worse. But the KO does come complete as the real thing. And although the booklet pages were stapled in the wrong order, and the box has that pale bootleg printing like they have on pirate CDs, well... like I said, you get what you pay for. It's crap but at least it isn't completely worthless.